[Durian Fest]

CWS Malaysia's ‘CHARITY DURIAN FEST 2010’ IS BACK!

DURIAN – The King of Fruits is making its presence felt once again at Subang Parade on July 4th Sunday for a good cause. Dubbed as the “Mother of All Charity Events in Subang Jaya”, this year’s Charity Durian Fest will once again gather people from all walks of life to join hands for a good cause.

This year’s event, in its 3rd year spearheaded by Subang Parade and SJ Echo (Subang Jaya’s community paper), will open up opportunities for corporate partners to join us in this innovative event which promises to be bigger and better than the years before it.

Proceeds from the event will be channelled to the Children’s Wish Society of Malaysia, a national charity based in Subang Jaya which fulfils the wishes of children who are stricken with terminal illnesses across the country.

Join the Fun!

Holding on to the belief –“the more the merrier”, on behalf of the organising team, we would like to invite you to join us as one of our exclusive 10 ONLY Corporate Sponsors.

Charity Durian Fest Theme	: Jom Durian!
Date	: July 4th 2010 (Sunday)

[durians] FIVE tonnes of durian will make their way to Subang Parade on July 4th together with mangosteens and rambutans to delight shoppers who will get a chance to dig into the King of Fruits while chipping in for a good cause.

The details of the Festival are simple.

There will be a total of 4 eating sessions and tickets are sold at RM 20 for one hour of buffet. The schedule is as follow:

Schedule for the day

[Ticket samples] 11:30am – 12:30pm: Registration

12.30pm – 1.00pm: Arrival of VIP’s

1:00pm – 2:00pm: Opening Ceremony

Speeches from VIP’s and corporate sponsors

Launch Gimmick

2.00pm – 3.00pm: Session 1

3.00pm – 3:20pm: Clean-up

3:20pm – 4:20pm: Session 2

4:20pm – 4:40pm: Clean-up

4:40pm – 5:40pm: Session 3

5:40pm – 6:00pm: Clean-up

6:00pm – 7:00pm: Session 4

7.30pm: End

[eating durians]

FOUR tonnes in 40 minutes! That was the overwhelming success of last year’s “We Ate for Charity II” which drew more than 1,600 shoppers from all over the Klang Valley. This year, we are planning to split the eating sessions into four, each allocating an hour for shoppers who register to enjoy the high-quality durians we have sourced.

Subang Jaya State Assemblyman Hannah Yeoh will be our guest of honour to launch this year’s event.

An even larger crowd is expected this year at our annual event which is much anticipated by durian lovers as well as those who want to participate in this fun-filled charity event, both from the corporate sector, media and the local community.

We also believe this campaign will create extensive exposure for your brand and your organization will benefit from the excellent customer flow at Subang Parade (approximately 600,000* shoppers per month) and an opportunity to exercise your corporate responsibility.

* The customers’ count is based on an independent calculation of customer flow through each door.

With all that’s lined up for this event, we are very pleased to extend our invitation to your esteemed organization to be one of our exclusive ’10 Corporate Sponsors’ for this program.

*You are welcomed to offer more than the stated sponsorship value below.

Sponsorship Mechanics

Your commitment:

Minimum RM 5,000 contribution to join us as a one of our 10 Corporate Sponsors.

Proceeds will be channelled to the Children’s Wish Society of Malaysia.

Subang Parade’s Commitment

Logo insertion in all Durian Festival Collaterals.
To announce your company as our Corporate Sponsor during the opening ceremony.
An exclusive table for 10 pax for your company.

Sponsors are allowed to decorate the allocated table with your company’s banner & logo.
Invite a charity organisation of your choice to enjoy the King of Fruits as part of your CSR Programme.

We are confident that your sponsorship and participation will truly make our event livelier and make it a rewarding experience for everyone at Subang Parade on July 4th.

Should you need further details, please do not hesitate to contact Mr Phoster Sageh, Assistant Marketing Manager, Subang Parade at Tel : 03.5032 9778.